Sample data. Every field on this record is filled with generated demonstration content so the structure can be reviewed. Nothing here is a confirmed service commitment, and the page is kept out of search indexes until the values are replaced.

Capability

Private Label

Your brand on a Sales Ready product: logo, packaging, labels, carton and set composition, from 200–300 pcs.

Available now

Primary question

Reviewed by Sample reviewer

Last fact checked 2026-09-17

What does Private Label actually include?

Your logo on the product, plus packaging, manual, labels, barcode position, carton and set composition, from 200–300 pcs. It can be fully white label. Brand naming, full visual identity and design strategy are not part of it.

01Fit

Who this is for, and who it is not for.

Suitable for

  • Roasters extending an existing customer base into equipment
  • Distributors who want a version only they can sell
  • Coffee bean and subscription brands adding a hardware layer

Not for

  • Buyers whose only decision criterion is the lowest possible unit price
02Scope

Included, optional, quoted separately, or not available

Defining the boundary up front is what stops a project drifting into repeated rework.

Laser logo on the productIncluded as standard
Product packaging and retail boxIncluded as standard
Manual, labels and barcode positionIncluded as standard
Carton and shipping marksIncluded as standard
Set composition within the standard menuOptional
Colour change on an existing partSeparately quoted
Full brand identity, naming or design strategyNot available
Included as standardOptionalSeparately quotedNot available
03Requirements

What the buyer must provide

  • A defined SKU and target market
  • A confirmed quantity at or above the branding tier
  • Finished artwork, or an agreed artwork deadline
  • A named contact who can approve samples
04Deliverables

What the buyer receives

  • Brand-ready product with the customer logo applied
  • Printed packaging, manual and labels
  • Packed cartons with the agreed shipping marks
  • Golden sample retained by both sides
05Process

How the collaboration runs

Process, inputs and approval gates
StageBuyer inputWhat we produceGate
Scope confirmation — Fix exactly what is included before artwork startsSKU, quantity, market, logo filesWritten scope and quotationBuyer signs off the scope
Artwork and dieline — Produce print-ready filesFinal artwork or amendmentsDielines, mock-ups and a print proofArtwork freeze
Sample — Confirm the branded unit physicallyFeedback in writingA branded sample and the approved golden sampleSample sign-off
Production and inspection — Produce and release the batchDeposit and, if required, a nominated inspectorProduction batch plus inspection recordPre-shipment inspection
06Products

Where this capability applies today

KAW-KT-01

Pour-over Kettle

A gooseneck pour-over kettle designed for controlled flow, sized to sit alongside the grinder in a branded set.

KAW-SV-02

Coffee Sharing Server

A glass sharing server for brewing and serving at the table, positioned as an optional upgrade rather than a standard set item.

KAW-SV-01

PE Server

A single-cup server that closes the pour-over loop without the breakage risk of glass, which is why it sits in the standard set.

KAW-FP-01

Filter Paper

The consumable that turns a one-off equipment sale into a repeat order, which is why it is treated as a product line rather than an accessory.

KAW-SET-01

Coffee Set / Gift Box

The standard pour-over set in one branded box: grinder, PE server, filter paper and kettle, with a fixed core and a limited menu of add-ons.

07Buyers

Who asks for this

Specialty Coffee Roasters

Turn an existing coffee customer base into equipment customers without funding a product development programme.

Distributors & Importers

Find a second or replacement brand with defensible margin, protected territory and supply that does not dry up mid-season.

Corporate Gifting Companies

Deliver a finished, presentable set on a date that cannot move, at a unit cost that fits a per-recipient budget.

08IP and confidentiality

Who owns what

Customer artwork, customer-supplied assets and any customer-paid tooling belong to the customer. The underlying product platform, its structure and its engineering know-how remain with KAFFAWERK and the Sanken Group, and do not transfer with a Private Label order.

09Commercial

Where the numbers come from

MOQ, lead time, payment and sample rules are maintained in the commercial terms and sample policy and are read from there, not restated per capability. Quotation currency is USD, default trade term FOB, valid for 30 days.

Commercial terms

10Evidence

Basis for these statements

Private Label starts at 200–300 pcs for a laser logo and 300–500 pcs with custom packaging.

ConfirmedScope: capabilityType: company recordReviewed by: Sample reviewerChecked: 2026-09-17

Private Label can be supplied fully white label, with no KAFFAWERK branding visible.

ConfirmedScope: capabilityType: company recordReviewed by: Sample reviewerChecked: 2026-09-17

Referenced by

Other capabilities

11Related reading

Articles on this subject

What Private Label actually includes — and what it does not

It covers your brand on an existing product: logo application, packaging, manual, labels, barcode position, carton and set composition. It does not include naming, brand strategy or a new visual identity, and it does not transfer the product platform to you.

Discuss private label for your project.

Send the product, market, volume and what has to be different. We will confirm the scope, the conditions and what still needs a project decision.