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Capability

Platform-based ODM

Real product differentiation on an existing platform: CMF, configuration, calibration, accessories and packaging, without a new tooling programme.

Available now

Primary question

Reviewed by Sample reviewer

Last fact checked 2026-09-17

What can be changed without paying for new tooling?

Colour, material and finish, configuration within the existing envelope, calibration to your reference, dedicated accessories and packaging. A modified or new mould, or a different motor or battery architecture, moves the project into separately quoted tooling work.

01Fit

Who this is for, and who it is not for.

Suitable for

  • Established brands with a product manager and an annual roadmap
  • Buyers who need to look different from the reference product, not just branded

Not for

  • First-time buyers with no defined SKU
  • Projects whose only difference is a logo — that is Private Label
02Scope

Included, optional, quoted separately, or not available

Defining the boundary up front is what stops a project drifting into repeated rework.

Colour, material and finish changes on existing partsIncluded as standard
Configuration changes within the existing envelopeIncluded as standard
Grind calibration to a customer referenceOptional
Dedicated accessory or packaging setIncluded as standard
Changes that need a modified or new mouldSeparately quoted
A different motor, battery architecture or drivetrainNot available
Included as standardOptionalSeparately quotedNot available
03Requirements

What the buyer must provide

  • A defined target SKU and market
  • A quantity at the platform tier, or an annual commitment
  • A named engineering contact on the buyer side for specification decisions
  • Acceptance that calibration work is validated on a golden sample
04Deliverables

What the buyer receives

  • A written specification delta from the base platform
  • A calibrated golden sample and its test record
  • Dedicated accessory or packaging tooling where specified
  • Production release against the frozen specification
05Process

How the collaboration runs

Process, inputs and approval gates
StageBuyer inputWhat we produceGate
Requirement and gap analysis — Separate what the platform can do from what would need toolingTarget market, positioning, competitor referenceA feasibility note with a cost and risk viewProject accepted into ODM
Specification and quotation — Turn the requirement into a frozen, costed specificationDecisions on the specification deltaA frozen specification and a formal quotationSpecification frozen
Prototype and calibration — Prove the delta on real unitsTest criteria and feedbackPrototypes plus a calibration and test recordPrototype approved
Pilot run — Confirm the line produces the approved unit repeatedlyPilot order and any retailer requirementsPilot batch, inspection record and a golden sampleGolden sample locked
Mass production — Deliver at the agreed quantity and qualityDeposit and shipping instructionsProduction batch with inspection documentationPre-shipment inspection
06Products

Where this capability applies today

KAW-KT-01

Pour-over Kettle

A gooseneck pour-over kettle designed for controlled flow, sized to sit alongside the grinder in a branded set.

KAW-SV-01

PE Server

A single-cup server that closes the pour-over loop without the breakage risk of glass, which is why it sits in the standard set.

KAW-SET-01

Coffee Set / Gift Box

The standard pour-over set in one branded box: grinder, PE server, filter paper and kettle, with a fixed core and a limited menu of add-ons.

07Buyers

Who asks for this

Distributors & Importers

Find a second or replacement brand with defensible margin, protected territory and supply that does not dry up mid-season.

Specialty Coffee Roasters

Turn an existing coffee customer base into equipment customers without funding a product development programme.

08IP and confidentiality

Who owns what

Background IP — the base platform, existing moulds, generic parts and engineering know-how — stays with KAFFAWERK and the Sanken Group. Foreground IP that the customer pays to develop is protected by contract, and exclusivity can be granted for a defined territory, channel or SKU. A paid tooling programme grants defined rights to the tooling, not ownership of the platform it fits.

09Commercial

Where the numbers come from

MOQ, lead time, payment and sample rules are maintained in the commercial terms and sample policy and are read from there, not restated per capability. Quotation currency is USD, default trade term FOB, valid for 30 days.

Commercial terms

11Related reading

Articles on this subject

Platform-based ODM or full custom: choosing the right depth

Start from an existing platform unless the form or function genuinely cannot be reached any other way. Platform-based ODM covers colour, finish, configuration, calibration, accessories and packaging without new tooling, and only the residue needs a full development programme.

Discuss platform-based odm for your project.

Send the product, market, volume and what has to be different. We will confirm the scope, the conditions and what still needs a project decision.