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Capability

Distributor Partnership

Resale terms for importers and distributors who hold stock locally, with protection tied to performance rather than granted up front.

Available now

Primary question

Reviewed by Sample reviewer

Last fact checked 2026-09-17

How do I become a distributor?

Start with a trial order at the minimum buy-in for the tier, then agree an annual target. Territory or channel protection follows performance rather than being granted up front, and consignment is not offered.

01Fit

Who this is for, and who it is not for.

Suitable for

  • Importers with an existing coffee equipment portfolio
  • Regional distributors looking for a second brand with better margin

Not for

  • Buyers asking for national exclusivity before placing a first order
  • Agents who want to introduce customers for a commission
02Scope

Included, optional, quoted separately, or not available

Defining the boundary up front is what stops a project drifting into repeated rework.

Distributor pricing tiersIncluded as standard
Product and specification training materialIncluded as standard
Territory protection tied to an annual targetOptional
SKU or channel exclusivitySeparately quoted
Consignment stockNot available
Open-ended national exclusivity without a targetNot available
Included as standardOptionalSeparately quotedNot available
03Requirements

What the buyer must provide

  • Evidence of local channel: dealers, retail accounts or a proven online presence
  • A named commercial contact and a decision maker
  • Willingness to hold stock, since distribution is buy-and-resell rather than commission
  • A first order at the minimum buy-in for the tier requested
04Deliverables

What the buyer receives

  • A written price tier and the terms attached to it
  • Product data and approved imagery for the distributor own channels
  • A named contact for supply, quality and after-sales questions
05Process

How the collaboration runs

Process, inputs and approval gates
StageBuyer inputWhat we produceGate
Channel assessment — Understand how the buyer actually sellsChannel mix, dealer count, territory, current brandsA recommendation of tier and first offerTier agreed
Trial order — Prove the sell-through before committing to a targetFirst order at or above the minimum buy-inGoods dispatched and product data suppliedTrial order delivered
Target and protection — Tie protection to performanceAnnual target and market planWritten territory or channel terms with review datesAnnual target signed
Review — Keep the terms honestActual purchase figuresRenewal, adjustment or downgrade decisionAnnual review
06Products

Where this capability applies today

KAW-FP-01

Filter Paper

The consumable that turns a one-off equipment sale into a repeat order, which is why it is treated as a product line rather than an accessory.

KAW-SET-01

Coffee Set / Gift Box

The standard pour-over set in one branded box: grinder, PE server, filter paper and kettle, with a fixed core and a limited menu of add-ons.

KAW-SV-01

PE Server

A single-cup server that closes the pour-over loop without the breakage risk of glass, which is why it sits in the standard set.

07Buyers

Who asks for this

Distributors & Importers

Find a second or replacement brand with defensible margin, protected territory and supply that does not dry up mid-season.

Specialty Coffee Roasters

Turn an existing coffee customer base into equipment customers without funding a product development programme.

08IP and confidentiality

Who owns what

Distributor pricing, targets and any exclusivity terms are confidential between the parties. Customer lists and end-account information obtained under a distribution agreement are not shared with other distributors, and are not used by KAFFAWERK to compete inside a protected territory.

09Commercial

Where the numbers come from

MOQ, lead time, payment and sample rules are maintained in the commercial terms and sample policy and are read from there, not restated per capability. Quotation currency is USD, default trade term FOB, valid for 30 days.

Commercial terms

10Evidence

Basis for these statements

Distribution is buy-and-resell; consignment is not offered as standard.

ConfirmedScope: capabilityType: company recordReviewed by: Sample reviewerChecked: 2026-09-17

Protection is tied to annual performance rather than granted permanently.

ConfirmedScope: capabilityType: company recordReviewed by: Sample reviewerChecked: 2026-09-17

Referenced by

Other capabilities

11Related reading

Articles on this subject

Discuss distributor partnership for your project.

Send the product, market, volume and what has to be different. We will confirm the scope, the conditions and what still needs a project decision.